Category Archives: Real Estate

Google Maps

Privacy and Google Maps

Here’s a fun activity: Google map one of your listings. Are you happy with what you see on street view? If not, did you know home owners have some control over the images that get used? If the photo on Google maps street view is less than ideal for you or your client, you can… | Read the full article »

You Should Update Your Website.

The Fall Market will soon be in swing. It’s a great season for real estate as more properties start appearing on the market and more home buyers start looking to see what’s out there. According to 2013 NAR statistics, 90% of  house hunters used the internet when searching for property.  Comparatively only 27% used a… | Read the full article »

Getting In Gear for the Fall Market

Another busy market is quickly approaching. When the restful days of summer vacation are done, it becomes time for many to start considering new nesting grounds. This influx of interested house hunters leads the way for homeowners to start staging and sprucing properties to sell. When these home buyers and sellers do start looking for… | Read the full article »

Back to School For Home Buyers

Realtor.com recently conducted an interesting survey about how important school location is in a home search.   Parents do want their children to attend good schools.  They also need to consider how close the new home would be, or how easy it would be for their children to travel daily to class.   “90.53 percent said… | Read the full article »

Don’t Abandon Your Clients if you want Referral and Repeat Business

Over 74% of home buyers and sellers surveyed indicated that they would use the same REALTOR® for their next transaction, but only 10% actually did so.* That’s a lot of repeat business breakage. Why does it happen? How do clients who are perfectly happy with their agent’s performance at closing end up not using them… | Read the full article »

Targeting Your Niche Market

It is easy to get lost among the cluster of REALTORS® who are constantly pushing their marketing initiatives for anyone and everyone to see; but that may not always be the best approach. These broad marketing efforts often lead to little success or return on investment. Then what exactly is the best way to tackle… | Read the full article »

Make Sure You Are Onside with your Ads

It’s important to remember that your provincial Real Estate Act has conditions and specifications that govern any of your public-facing advertising materials. The Act tells you what must be included, what you can never include, and also what things may be included with the right thought and/or permissions. This article provides a quick introduction to… | Read the full article »