Tag Archives: realtor

Make Sure You Are Onside with your Ads

It’s important to remember that your provincial Real Estate Act has conditions and specifications that govern any of your public-facing advertising materials. The Act tells you what must be included, what you can never include, and also what things may be included with the right thought and/or permissions. This article provides a quick introduction to… | Read the full article »

Establishing a Consistent Visual Identity for your Personal Brand

Branding is all about building name recognition. While it’s long been a practice and a subject of research and lavish budgets at the largest consumer products firms (think Coke vs. Pepsi or Ford vs. Chevrolet) the basics of branding are really very simple: articulate the benefits of your product or service and how you deliver… | Read the full article »